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Basic Literature is a corporate satire blog, updated with satirical and humorous commentary on the corporate world, including career advice, management tips, business strategies and marketing tactics.
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How Corporate Practices Can Change The World

Monday, June 15, 2009

The decision by Maggie Whitman, former C.E.O of EBay and the poster girl for corporate women, to run for the Governor of California splits the opinion poll. Can a woman fix one of the world’s largest economy?



What’s interesting is how her supporters are pulling behind her track record- how she managed to fix the company and grow it tenfold. The consensus among them is that if you can fix corporate organizations, you can fix anything. After all it’s all about management isn’t it.

So let’s see how we can use the corporate methodology to fix the world.


Global warming: The buzz that struggles to gain momentum

The global warming is a hype that, although spreading like a wildfire, tends to be put off quickly. So, in order to enhance our message for the long run, we should let the environment deteriorate so that the people can get the actual feel of the effect.

We should save all the money from those ineffective promotional stunts for the restoration work, which will garner a more effective support from the public. It’s a more efficient strategy.

Strategies involved: product demonstration, budget allocation strategy


Energy depletion: The struggles to pick the alternatives

Debates after debates can’t resolve the million dollar question: which alternative is the best? Proponents of different alternatives (like solar, nuclear) continuously discredit each other.  By us being skeptical to one another, the depleting conventional energies won hands down. Let’s suppress the skeptics. 

Give free demo samples to the public to test themselves- hand out mini-plants powered by the alternatives like solar panel and the nuclear mini reactor, to power their homes. Let the people decide based on their experience.

Strategies involved: free samples, crowd-sourcing


Terrorism: The affect of being terrorized by the terror threat

Today, terrorists would just have to issue a public threat, sit back, and let the paranoid response from the public do the damage. To quell this phobia, let’s organize an intensive press releases- let’s tell the world that we’re not afraid of terrorism, they’re our friends, we’re mutually benefiting entity.

Strategies involved:  PR damage control, branding and positioning


The plagues (AIDS, H1N1): The effort to increase action taken

Let’s infect random people in a wide range of geography. Let the public be the vector- for both the disease and the message. This is an effective way to capitalize word of mouth where the patients, as a walking endorser, can reach a wider audience.

It’s more credible and wide-targeting than any paid advertisements can do, so let’s hope it will persuade more actions.

Strategies involved: Word-of-mouth marketing, endorsement tactics


Economy- Light at the end of the tunnel

The current economy, in optimism speak, is the dark tunnel with the light at the end of it. But the problem is, the light is in the opposite direction. We’re more and more into the mess the more we progress.

Well, it’s obvious that the corporate world can’t fix the economy. Because it’s the cause of the fall in the first place. So, step back, and let the government fix it. Only they can do it now.

Strategy involved: Bankruptcy protection


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Really good post...well i believe that corporate practice can change the world..The challenge is to balance the evolution of business practices while ensuring independent, professional judgment.

Nice article!!..its not the issue wether a man or a woman ca help but its on how they give solution to the problem.

Haha! I love the photo of the bomb technician and the one about the Earth Day concert. How ironic is the latter one? Obviously the ones who attended there are just there for the music, and care not a bit about Earth.

I may be a little negative in my old age, but I can't stand corporate America and think they are the moster of this planet. I hate the financial system that we are in and I don't have any faith in "corporate practices" changing out world.

We are locked into a crazy fractional reserve banking system that is like a greedy moster out of control, and DEPT is it food.

Renewbale energy, terrorism etc...it really doesn't matter with this crazy system we are locked into. The JP Morgan and the Rockerfellers are causing all this, and until we relenquish the hold they have on this planet we are stuffed.


Here is a news flash people: right now are not that concerned about green jobs! They want a job, period!

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