Your mother must have told you, back then when you were little “Don’t talk to strangers”. It’s a classic advice. Children are susceptible- they’re easily tricked, they lack a good sense of judgment, and can be emotionally driven by their desires.
..for businesses to target. Marketers have tried to exploit the vulnerabilities of these younglings, but since they're not allowed to talk to strangers, it seems, at first glance, the chances to court them are pretty slim.
Luckily, there’s this electronic box that can quickly transform itself into a powerful subliminal hypnosis machine- it’s called TELEVISION. And we know children love TVs a lot. And they're easily swayed by nice advertisements.
There are so many ways we can get into their family’ wallet- as proven by the $600 billion sales children under 12 influenced years ago. Television is a hell good example. You’re never a stranger once you’re on air.
Even if your businesses are not selling children-related items, advertising to children is still awesome because exposing your brands to young kids are like sowing the seeds of loyalty- they’re going to grow up being acquainted with your brand name.
It can court unsuspecting kids, capitalizing on their emotionally-driven judgment, and lure them into fulfilling your desire.
If you’re already advertising to children, congratulations. You have the same characteristic with a pedophile.